Ikea launched an advertisement which they used to spread the idea of the indoors domestic culture: "Come into the independent republic of your HOME". Bearing in mind the massive influence of this advertisement and the impact in the Basque Country, I reflected on the fact...
This article was written to capture the relationship between the self expressionism and the urban personality/branding. The author pointed out the different manner in which this relationship occurs among different cities....
Within three days, discussions highlighted: socioeconomics of creativity, the impact of postindustrial and networked upcoming society, the changes in the labor market, the role of the creative industries related to other sectors, the hybridization processes taking place in different international territories, the new business experiences...
