Shortly before the 2008 crisis, the continental European countries and regions such as the Basque Country started facing an incredible paradox: while public policies encouraged youngsters and the unemployed to run an entrepreneurial idea, politicians, civil servants and fixed employees did not favour it...

Ikea launched an advertisement which they used to spread the idea of the indoors domestic culture: "Come into the independent republic of your HOME". Bearing in mind the massive influence of this advertisement and the impact in the Basque Country, I reflected on the fact...